Buzzwords and The Business of Conversation
Buzzwords are a growing export thanks to the lightning-fast content generation and consumption we’re experiencing in the social-era. Buzzwords have become increasingly vilified by the social media...
View ArticleThe Business of Socially-Powered Boycotts
Unless you’ve been living under a rock, you’ve experienced, seen or at least heard of the many boycotts being waged against corporate brands. Currently, we’re in the throes of a campaign against...
View ArticleThe PR Value of a Well-Apologized Brand
I challenge you to quickly recall five great product stories that went viral and made national headlines. If you’re like 99% of the population, you’re struggling to think of them. If I had asked you to...
View ArticleCustomers Have Run Amok; Get Your Pitchforks
It’s about the conversation, not the pitch. Engage your audience, don’t preach to them. Social Media is about the customer, not you. Provide value to your audience; don’t sell your product. Create an...
View ArticleStarbucks’ Hijacked Twitter Campaign Could and Should Have Been Prevented
Measuring and analyzing sentiment around a brand is becoming an important part of a business’ marketing and PR strategy. As a discipline, it seeks to understand the tone of the conversation occurring...
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Inauthenticity – Social Media’s Dirty Little Secret
According to a report by Small Business Trends this week, a group of SEO companies and small businesses in New York State were caught in a sting operation called “Operation Clean Turf.” Spearheaded by...
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Dinosaurs, Newspapers, and Public Relations
Last night, during my weekly #bizforum debate on Twitter, I introduced an issue that’s been brewing for a while: The role of public relations (PR) in the future enterprise. The debate was passionate...
View ArticleStarbucks Enters Same-Sex Marriage Boycott Wars
Starbucks enters same-sex marriage boycott wars. The mega coffee chain has once again inserted its brand into the social and political arena. This time, its CEO Howard Schultz has taken a public stand...
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Why Your Social Media Team Should be PR Professionals
Well, I guess at this point, we can all agree that social media isn’t a fad. Don’t laugh; as recently as February of last year, this comment was still being uttered in my presence by some agency and...
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Public Relations vs Influence Marketing
Is there a future for public relations in the era of social media? Will influence marketing kill traditional PR? And what’s the actual difference between the two? To begin with, it might be really...
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